Friday, February 24, 2017

Better Bets by Rhonda Erb

Countdown to the Oscars

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The “Everyone Wins” Nominee Gift Bag 2017

For 15 years, the L.A. based marketing firm, Distinctive Assets, has gathered an eclectic mix of fabulous gifts to bestow upon Oscar’s most distinguished nominees. So this year, whether they win or lose, nominees like Emma Stone, Ryan Gosling, Octavia Spencer, Dev Patel, Viola Davis, Casey Affleck and Meryl Streep will have The “Everyone Wins” Nominee Gift Bag delivered to their doorsteps as a consolation for their loss or to make their win even sweeter.

In past years, the impressive six-figure value of all of the included SWAG has been the major element of the gift bag story. But this year, Distinctive Assets founder, Lash Fary, and his team, are attempting to change the narrative: “Our goal is not to increase the value each year...A great gift has nothing to do with the price tag, and we are desperately trying to move the conversation away from that point...especially when outlets simply  make up alternative values to suit a headline.”

Thus, for 2017, the focus is on the fantasy gifts and experiences themselves, which is entirely appropriate in Fary’s opinion since, “At the end of the day, the movie industry is about allowing viewers to escape reality and enter a fantasy world. We hope we do that in some small way for these hard-working nominees…help them relax, unwind, unplug and indulge after one of the most intensely hectic weeks of their lives.”

Here is a sampling of what your favorite celebrities have to look forward to after their big night...


THE GRAND HOTEL EXCELSIOR VITTORIA
The 92-room, five-star hotel is located on a cliff overlooking the Bay of Naples in Sorrento, Italy. Nominees will receive 3 complimentary nights in a Suite.


GRAND HOTEL TREMEZZO
Nominees will receive 3 complimentary nights in a Suite in this Art Nouveau Palace located in the heart of Lake Como.


KOLOA LANDING RESORT AT POIPU
5 nights/6 days in a luxurious villa on Kauai’s sunny South Shore.


NAMIRA MONACO
The Limited Edition Pole Star Constellation Pendant & Brooch, a fine jewelry collectible,inspired by the stars.


ROUGE MAPLE
Gourmet fine foods, featuring the unique flavor of rouge 100% Pure Organic Maple Syrup.

Also included in the gift bag:

HAZE DUAL V3 VAPORIZER
The Haze Dual V3 is the first and only dual chamber vaporizer in the market.

OOMI
Oomi turns your ordinary home into an intelligent smart home. The starter kit retails for $599.  It includes Oomi Cube, Oomi Touch, Oomi Dock, two Oomi bulbs and one Oomi Plug.

OPAL
Nominees will receive a case of Opal apples each month for a year (October thru July) and be able to participate in the Opal Apple Youth Make a Difference initiative. Opal is known as the apple with a purpose.

HEALING SAINT by DR. JANE 360
A year’s supply of Healing Saint Luminosity Skin Serum and a bonus gift of Healing Saint Hair Follicle Stimulant.

LOST COAST RANCH
Fully-private 3-day mansion stay to experience the sublime  beauty of the Pacific Ocean at the magnificent and unique Lost Coast Ranch in Northern California.

ALEXIS SELETZKY, CELEBRITY TRAINER
Package of 10 Personal Training Sessions with one of Los Angeles’ premier trainers.

BANGARANG
The Positive Cube is a handmade wooden box filled with 199 cards of positive actions and quotes. For every Positive Cube purchased, a donation is made to a charity or a cause.

BELLDINI
Personally curated wardrobe for each nominee from Belldini, a leading manufacturer of women’s fashions for over 35 years.

CASPER
Advanced dual-layer pillows and dog mattress.

CHAPSTICK
New ChapStick® Total Hydration Moisture+Tint.

CHOCOLATINES
Chocolatines’ Drunken Fig Cake Bites.

CHUBBY CHIPMUNK HAND-DIPPED CHOCOLATES
Designer Book Box with Hand-Dipped Truffles.

CPR ANYTIME
CPR Anytime® allows anyone to learn the core skills of adult Hands-Only CPR in just 20 minutes using their own personal kit.

CRAYOLA
A customized box of 64 count Crayola My Way crayons.

CURLEE GIRLEE
Children’s book, empowering young girls to love all their unique features.

DANDI PATCH
Underarm sweat patches.

ELVIE
Limited edition pelvic floor exercise tracker (and app).

GOLDEN DOOR
A week of total mind, body and spirit renewal at the world’s #1 destination spa.

HAPPIEST TEE
Luxury American-made t-shirts and sweatshirts that celebrate your happy place.

HYDROXYCUT PLATINUM
Weight loss supplement.

JULES K
Luxury handbags made in the USA with a fun anteater pattern.

LIZORA
All-in-one natural nourishment for your skin.

MEDICE
Amazing Medice Foot Care Kit.

MOUS FITNESS BOTTLE
Multi purpose fitness bottle.

MUSCLETECH NITRO-TECH CRUNCH
Gourmet, high-performance protein energy bars from MuscleTech

NATIONAL PECAN SHELLERS ASSOCIATION
A jar of freshly harvested pecans.

OXYGENETIX
A 10-year supply of revolutionary Oxygenating Foundation and Moisturizer.

PARK AND BUZZ
Hand-made high-quality earrings crafted with solid sterling silver, plated with 18k gold and inlaid with cubic zirconia.

REIAN WILLIAMS FINE ART
A Master of Emotive Realism.

REST-RITE SLEEP POSITIONER
Helps to end snoring.

SLIMWARE
Chic plates with portion control disguised in the design.

SWEETCHEEKS CELLULITE MASSAGE MATS
Massage mats to increase circulation and reduce the appearance of cellulite.

THE LOVING SOMM
Personal in-house sommelier services by NYC sommelier Lelañea Fulton.

WATCH YA’MOUTH
Mouth guard party game.

WOOSH BEAUTY
Innovative makeup application gift sets.

-Rhonda Erb
For more Better Bets visit: http://betterbetsny.tumblr.com/

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