Monday, November 23, 2015

Better Bets by Rhonda Erb

Saks Fifth Avenue’s Holiday Spectacular:  The Winter Palace

Click on images for full size view
Photo: Isabelle Erb

On the evening of November 23rd, the crowd gathered for the premiere of Saks Fifth Avenue’s new holiday light show witnessed a sound and light extravaganza that transformed the façade of the luxury retail store into a Winter Palace complete with icicles of light, crystal palace spires and enough pyrotechnics (from Fireworks by Grucci) and music to rival a Super Bowl halftime show.

Oratorio Society of New York choristers
Photo: Rhonda Erb

After an introduction by Saks president, Marc Metrick, the show began as 200 choristers from the Oratorio Society of New York and the Cathedral Choristers of the Cathedral of St. John the Divine streamed onto Fifth Avenue from inside the store, filling the street with a special rendition of Carol of the Bells and signaling the start of the light show which featured more than 225,000 points of controlled light. In addition to viewing the spectacular Winter Palace premiere, members of the audience were given LED wristbands, called Xylobands, which interacted with the controlled light elements and fireworks, allowing them to actually become part of the show.

Store window
Photo Rhonda Erb

The evening also included the unveiling of the Saks Fifth Avenue holiday windows. The theme for 2015 is Winter Wonders of the World, featuring fashionably attired figures in fantasy-like winter visions of some the world’s most iconic sights. In one, a Gladiatrix battles above a frozen Colosseum and in another a mermaid of ice is immersed in the frozen Great Barrier Reef. In a poignant nod to the recent events in Paris, a window showing an icy Eiffel Tower includes the hashtag: PRAYFORPARIS.

Light show
Photo: Isabelle Erb

Saks Fifth Avenue’s sensational Winter Palace light show is sure to delight tourists and to capture the eye of even the most jaded New Yorker throughout the holiday season. It will be on display (every 10 minutes from 4:35-11:35 EST) until January 10, 2016. Customers who want to join in the Winter Palace experience are invited to visit the Saks social media driven content hub:

- Rhonda Erb
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