Thursday, October 25, 2012

Rob Pruitt & Jimmy Choo Celebration

A cocktail reception celebrating the collaboration between Robert Pruitt and Jimmy Choo was held at the Jimmy Choo store on 407 Bleecker street. Robert Pruitt is a contemporary artist who has gained fame for his glittering panda bear paintings, his sculptural blue jeans, and his silvered Andy Warhol monument on public view. Pruitt produces art that is both profound and playful a perfect partner for the Jimmy Choo brand. This was primarily a launching ceremony and fashion writers and connoisseurs came to view the collection.

The evening started with some wine and hors d' oeuvres. The atmosphere in the store was very festive especially after some great beach cobblers - consisting of apple martini, rum and pineapple - were sampled by the crowd. However, after all the pleasantries it was time to get down to business and learn why so many had flown in from London for this event.

Simon Holloway and Sandra Choi

Robert Pruitt designed four different gradient prints and the creative directors at Jimmy Choo, Simon Holloway and Sandra Choi, used these prints to adorn shoes and bags. Simon Holloway said,"this was developed in the context of our cruise collection. It is a celebration of color and confetti like New Years Eve. We superimposed the idea of confetti and ice cream onto our bags and just had fun with it. We framed our shoes with a zebra gradient print and put french lace and mirrors on our acrylic bags. This was our most comprehensive collaboration yet and it is very exciting." Sandra Choi lamented her jet lag but said she was so excited to just feel "free and have some fun with the designs." A celebratory cartoon was then shown depicting, through the use of panda bears, this exciting joint venture.

I took a picture of myself in the photo booth set up for the evening and then grabbed a pink tote "goody" bag. Inside the bag were pictures of the various items produced in this exciting collaboration -the signature one being the angel and devil minaudiere clutches. These clutches feature more than 11,000 hand applied crystals and are available in a limited edition of 14 which are each signed by Robert Pruitt. I left the event with a newfound familiarity with the work of Robert Pruitt and a lot of information that I need time to "Choo" on.

Lieba Nesis

No comments:

Post a Comment