|The BobCar Mobile Beauty Boutique|
Transformational beauty was the focus of a luncheon held by The Fashion Group International at the New York Hilton Hotel last week. The presentation and panel discussion addressed the rapidly changing needs of the modern beauty consumer. Gone are the days when women allowed themselves to be told what to buy at the cosmetics counter. Today’s woman is more knowledgeable about her choice of products and much more aware of herself. Case in point, royal bride, Kate Middleton reportedly elected to do her own makeup for her wedding to Prince William.
Among the topics discussed: the ‘Post-Recession’ consumer, the future of brick & mortar retail in the face of a virtual onslaught and the importance of keeping the consumer interested by creating the newest and most exciting products that produce real results.
"Beauty is like your cell phone, it is now expected to do so much more than before" - Caroline Pieper-Vogt
The discussion was moderated by Karen Young, CEO, The Young Group. A market review entitled “The New Beauty Curator” was presented by SELF Laura McEwen, VP & Publisher and Elaine D’Farley, Beauty Director. Other speakers included Maureen Case, President Specialty Brands, Bobbi Brown, Kathleen McNeill, President, Beauty.com, Marc Speichert, Chief Marketing Officer, L’Oreal USA Caroline Pieper-Vogt, CEO, Fusion Brands.
|Laura McEwen &Elaine D'Farley of SELF Magazine with Coty Prestige's Carlos Timiraos|
During the reception, the BobCar Mobile Beauty Boutique, an eco-friendly vehicle hosted by a brand ambassador, was on view to allow attendees to experience an interactive product demonstration showcase.