Sunday, January 02, 2011
Editorial: The Key Fashion Event of 2010
Her show was revolutionary in many ways. Stacy was able to side step the entire process of how shows are traditionally produced. But more importantly, her show proved the Internet is completely changing the nature of how fashion is being produced, branded, editorialized and marketed to a worldwide audience.
The day may be fast approaching, when the big fashion shows being produced under the auspices of organizations like IMG Fashion Week will not be the first choice to launch or promote a collection. The Internet and the clever use of Social Media and YouTube can allow a designer like Stacy Lomman a far more cost effective way to showcase her designs to a world wide audience and compete successfully with well established brands for consumer attention.