Lookonline.com is the longest running fashion site on the Internet. Published since 1994.
Friday, January 07, 2011
IMG Sells "Daily" to Brandusa Niro
IMG has sold the Daily to its editor/publisher Brandusa Niro. Who says schlock does not sell? While the publication is popular and an entertaining read during NY Fashion Week, the tacky style of its reporting, coupled with poorly written editorial - much of it culled from press releases - and the lack of consistent advertising support might have convinced IMG it was a property they could do without.
Brandusa was the original editor of Fashionwiredaily.com who in 2002, along with her husband, was forced out as CEO and replaced with Lynn Krominga, a former exec at FWD parent Revlon. Brandusa was then hired as editor of the Daily by IMG in late 2002.
Her past attempts at selling the Daily on newsstands and as a paid subscription via regular mail have all failed. The site lacked the cache to attract upscale advertisers. However, a new insert called 'The Daily Front Row" will appear in the give-away newspaper AM New York. In addition, The Daily will begin publishing an Italian edition at Milan's Fashion Week this September.
Interesting fact: Anyone who has worked for Lookonline.com cannot work for Brandusa Niro. She dislikes us (me) that much! All I can say is best of luck to her.
Citadel Security has worked with the CFDA and is responsible for the security at the New York fashion week combined shows for the past 23 years. Founded in 1981 by a retired NYPD Detective Ty Yorio (read our interview with him) to provide Special Event Security, Trade Show Security, and Security Guards, Citadel has built a reputation as the go-to provider for security guard services in New York City. From private functions to fashion shows, escorts to doormen, Citadel Security provides its clients with professionalism, and reliability.
My Computer Tech is a local full-service computer repair store at 400 East 87th Street ((212) 828-1600) on the Upper East side of Manhattan. Avi Keller is the smartest and most knowledgeable computer repair man I have ever met and he is HONEST! I cannot recommend him too highly!
NameFace.com is an online service for event photographers, journalists and public relations agencies to name the celebrities, socialites and public personalities in photographs using facial recognition technology. Its totally revolutionary!! Now photographers will not need to ask you for your name at a party they will just "NameFace it".
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Lookonline.com is the longest publishing online fashion site in the world. It was launched first as a BBS service in 1993 and has been on the Internet since December 1994. The DFR: Daily Fashion report is also the first fashion blog and was started in early 2002 as the site's main news page. Before launching the site, I was for many years a New York fashion photographer.