Thursday, August 17, 2006

Is Brown Really The New Black?


Pictured from left to right are: Ashleigh Verrier, Brian Reyes, Stephanie Schur, Sari Gueron, Sophie Buhai, Lisa Mayock, Alice Ritter, IMG's Fern Mallis, UPS's John Flick and UPS drivers Adam Cash and Richie Avvento. (The remaining designers couldn't make it because they are overseas at the moment.) This photo was taken by Fadi Kheir

Very possibly, because here’s how UPS scored big with the fashion crowd at the “UPS Delivering Fashion’s Future” event on Tuesday night. The recipe for success: Take a balmy summer night. Add 60 Thompson’s fantastic, roof-deck; nibbles and cocktails. Mix in a bevy of young, international designers, hand-picked by a group of industry pros (CFDA, GenArt, magazines, retailers) - to present their collections during September’s NYC Olympus Fashion Week. Serve up to a packed house of VIP editors, hipsters, photographers, IMG Fashion’s Fern Mallis, Zach Eichman, Andrew Freesmeier, Christina Nault and UPS bigwigs. The beefy guys showing off crisp, UPS uniforms, were fun. Also nice to see some of last year’s UPS designers, such as Doo Ri and Tomer.

Designers who made it to the party (10 in total will show in the UPS Hub during FW) were introduced to the crowd by Ms. Mallis and David Abney, president of UPS International. Gifting each young createur with a special Coach-made, messenger bag, all done up in UPS signature “Brown”, Abney said, “UPS is excited to be back under The Tents for the second year, again delivering new faces of fashion to the world’s stage. From New York to New Delhi, UPS is committed to the industry’s global growth, helping fashion houses both large and small turn concepts into collections.”

Well, the party’s over now, and everyone’s wanting to know what surprises the chosen designers have up their sleeves. Alice Ritter, Brian Reyes, Erin Fetherston, Michon Schur (Stephanie Schur), Sabyasachi (Sabyasachi Mukherjee, Sari Gueron, (Alexander Terekhov) Toni Maticevski, Vena Cava (Lisa Mayock and Sophie Buhai) and Verrier (Ashleigh Verrier) will give us the answers in a few weeks.

– Adrienne Weinfeld-Berg

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