It’s all in the ‘Jeans’
Father’s Day is soon approaching (Sunday, June 18th), AND the official start of summer (June 21st), the season where fitness really counts, so therefore it couldn’t be a more timely and perfect moment for the “Tummy Tuck Jean”, a collaboration of the father and daughter team, George Rudes and Lisa Rudes-Sandel (the duo behind NYDJ).
Two years in the making and following exhaustive and extensive testing, this revolutionary jean which is produced by their Los Angeles based company, NYDJ (Not Your Daughters Jeans), is the first of its kind (both patented and trademarked). Stylish, great fitting, comfortable (96%cotton, 4%spandex), and well priced ($88), what more can you ask for? By the way, it’s worth noting that George Rudes founded Saint Germain in the 70’s (a contemporary sportswear company known for their great fitting and stylish jeans).
As we all know, the health and fitness craze has reached its peak, and there has been increased interest and fixation on one’s ‘middle’ ground. It is well documented that the tummy tuck is the most popular procedure being done right now (having replaced ‘boob jobs’). Coincidentally, on this past Friday’s Today Show, there was a segment about a new procedure called the ‘tummy shrink lift’ that enables both men and women to get rid of their spare tires or extra weight. Just think: you can have the same effect without the cost and pain of undergoing a surgical procedure, by simply buying a pair of Tummy Tuck Jeans which are conveniently sold in over 300 specialty stores across the country, including Alaska. In fact Nordstrom has gone on record with their amazing success and high customer approval.
This item is geared for women of all ages but especially those of us over 30 who have grown tired of the skimpy ‘how low can you go’ low rise jean (think Paris Hilton) and yearn for a more sophisticated alternative. Of course, it doesn’t hurt that such influential fashion visionaries as Nicolas Guesquiere for Balenciaga and Stefano Pilati for YSL have been promoting the high- waisted pant for several seasons now.
On every hangtag, the jeans promise to “flatten your tummy”, “make you look slimmer”, “contour your hips”, “lift your buttocks”, “allow you to wear one size smaller”, AND “make you feel younger” through its exclusive criss cross feature and inside, the red label tells you it’s “made for real women with real curves”. Another sweet and personal touch is the clear sticker inside which chides, “NYDJ cannot be held responsible for any positive consequences due to your fabulous appearance when wearing the Tummy Tuck Jean with the added line, “You can thank me later”, Lisa Sandel. Ms. Sandel, President of NYDJ, even invites you to email your comments (email@example.com).
Just a note: while the Tummy Tuck Jeans are currently available in dark blue denim and black only, if you’re a white jean aficionado like me, you will be pleased to learn that white will be available in the future. Imagine this: a pair of white jeans that actually make you look thinner!