Friday, February 28, 2003
New Book "Full Frontal PR": How Full Of It? How Up Front? and How Much is it PR?
We just got our review copy of Richard Laermer's "Full Frontal PR", the much hyped book that claims both to demystify how pr works and is a step-by-step guide to how to generate that almighty "buzz" for your own product or service. We are going to review this book in the near future, as soon as we find someone in fashion pr qualified to give us an informed review.